Starting in November 2025, MansA Lab, the MansA incubator, will welcome cultural entrepreneurs through a program combining mentoring, training, shared resources, and networking. Open to innovative narratives and formats, it prioritizes profiles that are rarely represented in conventional support schemes.
The MansA incubator has been designed as a catalyst to support a new generation of creators, cultural entrepreneurs, and project leaders. It targets professionals in the cultural and creative industries — artist-entrepreneurs, curators, producers, emerging media, hybrid organizations — who are exploring new forms, narratives, and practices. More than a support program, this incubator serves as a resource hub, a space for acceleration, and a platform to collectively create the conditions for a genuine paradigm shift in the cultural sector.
Beyond individual support, MansA Lab seeks to build a dynamic community that acts as a think tank and idea laboratory. This community is fully integrated into the MansA ecosystem, which combines an on-site program with a broader connected network. The incubator rests on three complementary pillars:
- - Personalized support: mentoring, training in project management, strategy, business models, editorial and artistic content, communications, and fundraising.
- - Shared resources: access to workspaces, production tools, legal advice, sectoral expertise.
- - Strategic networking: connections with institutional partners, cultural venues, funders, and actors in social and artistic innovation.
Each cohort is open through a call for applications, with special attention to profiles often underrepresented in traditional support programs: individuals from African diasporas, working-class neighborhoods, and regions with limited access to major cultural centers.
A First Cohort Focused on New Narratives
The first cohort, beginning in November 2025, will spotlight new forms of storytelling across the cultural and creative industries. Projects are expected across diverse fields — media, audiovisual, publishing, fashion, cross-media — and aim to nurture initiatives at the intersection of disciplines, capable of reinventing how stories are told, shared, and transmitted.
Conscious of territorial divides, the program also includes French regions in the Atlantic and Indian Oceans. With support from AFD, each cohort will include at least three projects from Guadeloupe, Martinique, French Guiana, Réunion, or Mayotte. These projects will receive mobility support to facilitate exchanges and strengthen cohesion among all incubatees.
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